Privacy Policy

What’s covered:

These Terms and Conditions (“Agreement”) sets out what you can expect from us as you use the Willow Solutions website, and what we may expect from you. They reflect the way that Willow Solutions works and the laws that apply to our organisation. As a result, this Agreement helps define our relationship with you as you interact with our services. This agreement includes:

• What you can expect from us, which describes how we provide and develop our website, which includes the crop comparison dashboard and supplier directory
• What we expect from you, which establishes certain rules for using our services
• In case of problems or disagreements, what legal rights you have and what to expect if you violate this Agreement.

To use Willow Solutions services, you must accept both this Agreement and our privacy policy. We encourage you to read our privacy policy to understand how you can update, manage, export and delete your information.

1. Version

These Terms and Conditions were last updated on 8 September 2025.

2. Acceptance of these terms

By signing up to use the Willow Solutions website and services, you agree to all of the Terms and Conditions in this Agreement. If you do not agree to adhere to this Agreement, you are not authorised to access or use our services.

3. Limitation on liability

Willow Solutions accepts no liability for anything on its website, the comparison dashboard, supplier directory, or any resources produced. Although the Willow Solutions website and social media channels may link to other resources (such as websites, journal articles etc.), we are not, directly or indirectly, implying any approval, association, sponsorship, endorsement, or affiliation with any linked resource, unless specifically stated herein.

The advice offered by Willow Solutions aims to support a transition towards a more sustainable future using biomass crops and particularly willows. All guidance is based on real crop performance data supplied by industry experts and these are to our best knowledge, correct at the time of writing. No guarantee or warranty is made, expressed or implied, concerning agricultural performance as a result of using such advice.

4. User Accounts and Security

When you make a purchase from  Willow Solutions and create an account, you are responsible for maintaining the security of your account credentials. You are fully responsible for all activities that occur under your Willow Solutions account.

We may, but have no obligation to, monitor and review new user accounts. Providing false contact information may result in the termination of your account.

You must notify us immediately of any breaches of security e.g unauthorised uses of your account. We will not be liable for any acts or omissions by you, including any damages of any kind incurred as a result of such acts or omissions. We may suspend, disable, or delete your account if we determine that you have violated any provision of this Agreement or that your conduct or content would tend to damage our reputation and goodwill.

5. GDPR and Data Privacy

For information on data privacy and GDPR, please see our Privacy Policy.

6. Cookie Policy

For more information on our Cookie Policy, please see our Privacy Policy.

7. Contact

If you have any questions, complaints or concerns regarding these Terms and Conditions, please contact us: info@Willow Solutions.com.

Privacy Policy

Introduction

We are committed to using best practice and being open and transparent with how we collect, use and protect your personal data.

This Policy applies to you if you use our website, make online purchases from our shop, if you contact us or we contact you or if you use our services.

This website is operated by Crops for Energy Ltd trading as Willow Solutions whose registered address is 15 Sylvia Avenue, Knowle, Bristol BS3 5BX. Registered in England. Company registration number: 4746402 VAT no: GB 834864401 (“We”) are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This Policy:

• Provides you with details about the personal data that we collect from you when you use our website
• Explains how and why we collect and use your personal data
• Explains when and why we share personal data with other organisations
• Explains how long we hold your personal information
• Explains the rights and choices you have when it comes to your personal data

We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting willowsolutions.info (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us.

You may supply us with information about you through the following modes of engagement:

• (a) In the course of communications between you and us (including face-to-face, by phone, email or otherwise)
• (b) When you fill in forms on our websites
• (c) When you register to attend our events
• (d) When you submit contracts to us
• (e) Via our social media pages, other social media content, tools and applications
• (f) When you visit our events or shows or other venues or places where we are present or actively working
• (g) When you call our helplines
• (h) When you enter competitions that we run from time to time
• (i) When you speak to our consultants, colleagues or people authorised on behalf of us to carry out work

When making an enquiry or purchase the information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you.

With regard to each of your visits to our website we may automatically collect information including the following:

• technical information, including a truncated and anonymised version of your Internet protocol (IP) address, browser type and version, operating system and platform;
• information about your visit, including what pages you visit, how long you are on the site, how you got to the site (including date and time); page response times, length of visit and what you click on. We use different methods to collect data from and about you on the Willow Solutions website. Your information is used to deliver services you have requested and to contact you, including but not restricted to, sales, publication orders, subscription to our newsletter and general enquiries, as well as to improve the website and user experience.

Information may also be collected through third party sites such as Mailchimp and Google. The information you give us may include your name, address, e-mail address and phone number, and age bracket.

If signed up to the Willow Solutions newsletter information such as your name, email address will be taken via MailChimp.

• For more information, please visit MailChimp’s Privacy Policy.
• For more information, please visit Google's Privacy Policy.

How we secure your information

To prevent your information from being read or changed while in transit and provide the strongest privacy and integrity protection, we use Hypertext Transfer Protocol Secure (HTTPS).

How we may use the information we collect

Under data protection law, we need to have one or more lawful grounds to process your personal data. The legal grounds that we believe are most relevant to our use of your personal data are:

• if it is necessary for us to use your personal data to perform the contract we are about to enter into or have entered into with you
• if it is necessary for us to use your personal data to comply with a legal or regulatory obligation
• if we have a legitimate interest in using your personal data
• if you have given us your consent for us to use your personal information for a particular purpose.

Information you supply to us.

We will use this information:

• to provide you with information and/or services that you request from us
• updates on project progress and additions

Information we automatically collect about you.

We will use this information:

• to administer our site including troubleshooting and statistical purposes
• to improve our site to ensure that content is presented in the most effective manner for you and for your computer
• security and debugging as part of our efforts to keep our site safe and secure

How long do we keep your personal information?

We will retain your personal information for as long as you continue to engage with us to provide the services and products requested. We may be required to retain certain information for longer where required by law, for example, to satisfy any legal, accounting or reporting requirements.

How we use Cookies

You can set your browser to refuse all or some browser cookies, or to tell you when websites set or access cookies. If you disable or refuse cookies, please be aware that some parts of this website may become inaccessible or not function properly.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Remembering your settings

This website uses cookies to remember if you have received the cookie warning message so that the message does not appear more than once.

Research project and survey participants

Personal data collected: depending on the nature of the project or survey, collection of personal data will be kept to a minimum. This may include your name, age bracket, user type, and email address collected from ‘Third Party’ sites such as MailChimp. The personal data collected will not be shared.

Purpose: the information we collect will be used to support the delivery and continued improvement of the product via research and development.

Disclosure of your information

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have a number of rights in connection with the processing of your personal data, subject to certain conditions set out in the GDPR and local data protection laws, including the right to:

1. Request access to your personal data (“data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
2. Request the rectification of the personal data that we process about you. This enables you to have incomplete or inaccurate data we hold about you corrected.
3. Request the deletion of your personal data. This enables you to ask us to delete or remove personal data where there is no overriding reason for us to retain it.
4. Ask us to stop processing personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
5. Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
6. Request the transfer of your personal data to another party.

If you have given your consent for processing of your personal data and that consent has served as a legal basis for processing, you can withdraw this consent at any time with future effect by contacting us as stated in the ‘Contact’ section below.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [email protected].