We have changed our trading name to Willow Solutions.
What’s in a name
For a number of years Crops for Energy as a business has been looking Beyond Bioenergy. Many of the most exciting services we now offer clients involve environmental solutions. Unfortunately Crops for Energy as a name doesn’t really cover this broad spectrum of applications and was limiting the opportunity for the brand. Crops for Environment didn’t sound like a great alternative and we have already used Envirocrops for the decision support web app we’ve developed.
Willow Solutions provides most of the same services as Crops for Energy but we are
We are doing this as we believe that Willow is the perennial biomass crop with the greatest potential to enable environmental benefits as we play catch up in fighting climate change.
After 30 years in the biomass game, we have come to the conclusion that bioenergy is not the best use for this versatile biomaterial. Short Rotation Coppice willow crops provide benefits whilst the crop is growing and as carbon lean bioresources when harvested. Whereas, cutting down trees and burning them for bioenergy polarises views, most people can immediately understand the benefits of using compost made from willow chips as a peat free alternative or welcome the use of a willow plantation or buffer strip as a means of flood mitigation.
The name Crops for Energy hampered us. We had to defend a position. Willow Solutions allows us to be on the front foot helping clients make money and cut costs whilst benefiting the environment and positively moving forward towards a Net Zero Future.
